Renovation

Venerating the Past

With a landmark like The Woolworth’s Building, our raison d’être is to build upon the foundation long since established and shepherd it into a new era.

Bakersfield's Woolworth's Building photographed from the street in the 1950s
Architectural rendering of the renovated Woolworth's Luncheonette featuring stools at a lunch counter
Architectural rendering of the renovated Woolworth's Building on the corner of 19th and K Street
"Reviving a landmark and reinvigorating our city" red stamp

Woolworth's Renovation

The restoration process lies at the corner of preservation and continuity. From the building’s centerpiece, the Luncheonette, to the rehabilitation of its Late Moderne architectural flourishes, we have managed to bring to light much of what makes The Woolworth’s Building so unique. Throughout the process, we became architectural detectives, uncovering layers of history including unbelievable gems such as the well-preserved terrazzo flooring now on display.

Collaboration

This process has brought us in contact with so many brilliant and insightful minds

Daniel Cater

Architect whose vision for Bakersfield’s future aligns closely with our own.

Wallace & Smith

Local construction firm overseeing the building’s transformation with dedication and care.

Josh Slayton

Project Manager with over 16 years of experience, known for his professionalism and strong leadership on-site.

Phillip LeVassuer

Project Engineer who brings precision, optimism, and technical expertise to every phase of construction.

Dan Aguilar

Project Superintendent with 23 years of hands-on experience and a problem-solving mindset that fosters positivity and high standards.

Purveyor BRanding Co.

Local brand studio with deep roots in Bakersfield, known for bringing big ideas to life through strategy, storytelling, and design.

City of Bakersfield Historic Commission

Local public body that provided additional guidance and community support.

Page & Turnbull

Renowned Bay Area architecture firm that helped us ensure that we meet all criteria necessary for the National Register of Historic Places.

Cecil Brown

African-American writer and educator and a figure present at the 1960 Woolworth sit-ins.

Luncheonette Renovation

Restoring an iconic Woolworth luncheonette was a tall order. It’s part of an unbroken chain of history as the last surviving luncheonette of its kind. Throughout the process, we’ve been met with many unique challenges and have made a number of thrilling discoveries.

It was essential that we preserve and restore as much as possible. While the Bakersfield Woolworth was not the site of the historic Civil Rights-era sit-ins, as the last of its kind, its connection to the larger, national narrative underscores the importance of preserving the building’s legacy.

Original Frymaster appliance frying french fries

Original Equipment

We found that the original aluminum and stainless steel equipment was all still in working order and went to great lengths to restore the original hood over the oven, which carried with it over seventy years of use.

A metal shelf hanging on a tiled wall with vintage paper time cards

Historic Details

Original features of the Luncheonette were painstakingly preserved, including the counter, stools, tile backsplash, and rose-colored mirrors.

Close-up of a pink-brown terrazzo floor with black, blue, red, and white specks.

Terrazzo Floors

One of the most invigorating discoveries was that of the terrazzo flooring, which remained untouched and hidden beneath late-addition tile work.

Be Part of the Story

Join us in bringing life back to downtown Bakersfield.

Stools at a lunch counter in a retro diner
Historical plaque for the F.W. Woolworth Company Store from the Kern County Historical Society dedicated in 2015
Grainy historical image of The Woolworth Building from 1950

National & State Registry

Securing city, state, and national historical registry status means a lot to us, but it was a deeply difficult undertaking. We achieved city historical registry status in early-2022 after working with local officials, but for us to ensure that The Woolworth’s Building achieved state and national status, we had to enlist the help of brilliant minds with years of experience. For that, we turned to Page & Turnbull, a historic architecture firm based in the Bay Area. With their help, we were able to secure state historical registry status in late-2024 as part of a multiyear odyssey of exploration and collaboration which yielded extraordinary results.